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15th April 2020, 16:47 #2081
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Let's do a comparison table
Number of events - now 14, then you could only count 7 best from 12-13.
Length of an event - now 300-350 km, then 500-1000 km (and then the African rallies were something else)
Number of tyres allowed - now 32 per rally per car, in two compounds - back then you could change all tyres after every stage, in unlimited types and compounds.
Number of services - roughly two hours per day, back then a quick service between every stage
Type of service - now persistent service park with lots of buildings that take days to put up and tear down, back then the service vans ran after the rally cars
Recce length - now 2 days, back then unlimited, typically several weeks
Testing days - now basically one day per driver per rally, back then teams had dedicated test drivers doing long test periods and tyres had to be tested separately
Limited parts - Only three engines per season is now allowed - back then no limits.
the list goes on...
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15th April 2020, 19:25 #2082
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Since the Group B era of the 1980s, it had been protocol for the top teams to assign each car its own spotter helicopter, due to the event’s vast uncontrolled stages. It was “hideously expensive,” according to Paul Howarth, the Subaru team’s former operations director, “but bloody exciting.”
https://www.autocar.co.uk/car-news/f...s-safari-rally#M-SPORTER
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15th April 2020, 20:03 #2083
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Yep, 4WD is Audi lasting legacy to rallysport but they also managed to reshape WRC marketing value, at least for a couple of decades. For sure Dr Piëch would improve Audi results with or without the WRC but the Quattro rally programme was vital to upgrade the brand image, far beyond the basic ‘race on Sunday, sell on Monday’.
Btw, Peugeot with the 205 and later Subaru with the Impreza or Mitsubishi with the Lancer also successfully upgraded their brands image with the help of a serious WRC effort, but with so many changes since the late 90's is the series still challenging enough to provide manus that kind of evolution?Rally addict since 1982
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16th April 2020, 11:54 #2084
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Colin Clark’s top 10 rallying memories: A passion is born
Our voice of rally begins his countdown with his first visit stageside, as he unknowingly befriended a Monte legend
https://www.dirtfish.com/rally/colin...ssion-is-born/
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16th April 2020, 15:37 #2085
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Volkswagen Motorsport (+ Ogier/Ingrassia) also raised the level of professionalism when they joined the WRC in 2013.
I dont think it made much of a difference to their image or sales though... and certainly not enough to offset the following diesel-gate crisis.#M-SPORTER
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16th April 2020, 19:55 #2086
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I’m not sure a brand can come and expect the amazing impact that the Audi & Subaru programmes in particular had, those two in particular had incredible results to their brand image. In fairness to Audi, after rallying they used motorsport very well to promote the brand, the USA adventure of Pikes Peak, Trans-Am and IMSA did great things for them in America, and they came home to Germany and gave Merc and BMW a hiding in the DTM with that V8 Limo DTM car, went to Super Touring and dominated with the A4, and then the Le Mans programme gave them so many technical opportunities and successes.
Subaru on the other hand, did nothing after rally and now I’d struggle to know what they sell.
Oddly if the Puma thing is true for Ford, actually that class of car (small SUV) could provide the WRC with a lifeline as they sell in huge numbers, and they are suited to the look of a rally car rather than circuit cars.
I guess the reasons for a brand to get involved in any motorsport differ relative to what they trying to achieve, as has been said on this forum before Opel feels like a brand that needs a programme of some sort to help it get on the map again, and rallying is probably a good fit for the in terms of the brands they would competing with.
I still can’t get my head around Renault in F1 really, despite the fact they have at times been very successful, the brand feels out of place with Ferrari and Mercedes and even Honda, and now they don’t win anything how they justify it is beyond me.
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16th April 2020, 20:36 #2087
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16th April 2020, 20:53 #2088
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The question is about to know if the WRC is still relevant to change the brands image, like it happened with Audi, Peugeot, Subaru and Mitsubishi in the past.
That doesn’t mean that image revamping should be the main purpose for all manus entering the WRC, as clearly it wasn’t in VW case.
Btw, here’s a nice piece about the Quattro origin and aims, by Wheels magazine: https://www.whichcar.com.au/features/quattro-history
and Prodrive study on Subaru's WRC effect:
https://www.prodrive.com/motorsport-casestudies-swrt/Last edited by Rally Power; 16th April 2020 at 20:56.
Rally addict since 1982
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16th April 2020, 22:53 #2089
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We dont know their spending but VW certainly had plenty of money. But whatever it was, they came in and utterly dominated the existing WRC teams.
To me i wasnt just money though, but rather that their greater professionalism = Better. And as stated Ogier/Ingrassia had a lot to do with that too.
They gave Ogier a year in the Fabia to prepare; their Polo WRC was a tank as well as fast; Ogier drove the team and engineers to excel; and Jost Capito had huge experience and left no stone unturned or anything to chance. VW Motorsport was a machine !
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17th April 2020, 07:01 #2090
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I think as it stands Perez probably has the upper hand for the 1st seat. His record is very similar to Bottas', but as you said he has more marketing appeal in the America's. And lets's face it.......
Cadillac's Driver Lineup - What is...