Quote Originally Posted by doubled1978 View Post
Yes, it wasn’t only 4wd that they changed the sport with....
Yep, 4WD is Audi lasting legacy to rallysport but they also managed to reshape WRC marketing value, at least for a couple of decades. For sure Dr Piëch would improve Audi results with or without the WRC but the Quattro rally programme was vital to upgrade the brand image, far beyond the basic ‘race on Sunday, sell on Monday’.

Btw, Peugeot with the 205 and later Subaru with the Impreza or Mitsubishi with the Lancer also successfully upgraded their brands image with the help of a serious WRC effort, but with so many changes since the late 90's is the series still challenging enough to provide manus that kind of evolution?