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5th January 2024, 14:29 #11
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Why restrict it to sport if you're selling cars? If it was 1% the cost would you advertise on Putin's forehead for global exposure? No.
Audi are at least electric. Mini and Dacia are in through a team. I don't think imagery of unrecognisable spaceships in a desert landscape matters to them as much as cars that look a little like things we can actually buy on roads we can drive on, as Europeans. But more importantly, there's no big brand promotion, same as Skoda and Citroen in WRC2. They're mainly there only for the function of selling the cars that go rallying, not consumer road cars.
Will KMS and Hansens be at the next event? Johan's father said they need more sponsorship before they can commit....
World Rallycross Championship...