Quote Originally Posted by WRCStan View Post
What's a good return?

WRC2, Dakar... invisible to the vast majority... which European manufacturers are there officially and for branding purposes?
Exposure / money spent. I guess you can compare the viewership and online impressions you get for WRC with other sports and decide where you want to spend your money.

In Dakar there's Audi and Mini, besides non-europeans Toyota and Ford, plus Dacia recently announced they are joining and hired Loeb and Al-Attiyah.

I suppose you know who is in WRC2. If they wanted to avoid that image as you say why would they be there at all? That rationale makes no sense if you look a bit outside the box of WRC.