redbull.tv has great stuff on it - and free. The recent Red Bull Hardline DH MTB race was fabulous, and was also on the RBTV YouTube channel. Also, the recent Aberstone Hard Enduro; some of that coverage could teach the WRC in how to connect with fans.

They've decided that the live coverage of the WRC, RX and probably the ERC in future is paywall; that is how they run it. I can't recall seeing any promotion for the free coverage of the last RX round. Anybody could have told them coverage behind a paywall is a short sighted decision. The numbers simply aren't big enough. I'm convinced one of the reasons for the small number of WRC manufacturers is the paywall.

Go on any well known motorsport forum, and the rallying/rallycross threads get far less comments than the other circuit based series. There's less interest as it's harder to see.