Marketing based on rallyteams/ rallycars

[cali]

Yet you still haven't answered the question. Other than advancing their technology, how are the manufacturers converting the exposure the programmes bring into sales?

Yes I did. Brand awareness is the word you should look for. This includes everything said here before (by Mirek) plus tech, r&d etc. If you think this is not enough please enlighten us. So far you have contributed really not much yourself other than little bullying

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