Marketing based on rallyteams/ rallycars

[cali]

Yes, I am aware of brand awareness etc. Look at Peugeot - a huge slice towards improving their brand identity is now spent sponsoring Djokovic - nothing at all to do with motorsport.
I guess I am thinking as to what the more specific answer would be in terms of how a manufacturer converts their rallying programme into vehicle sales. Do they use adverts on TV / Indents on websites / Youtube / Social media?
I do my best to try and turn ads off where possible and I don't read any printed publications any longer, so am I simply out of the marketing firing line or in the wrong territory (UK) to see the ads?
So yes Mirek, I understand the importance of brand identity and agree that a lot probably skip ads, but that still leaves the question - how are the manufacturers converting the exposure the programmes bring into sales?

Simple answer - advancement in their technology. Any manu who is into motorsport is willing to spend on tech and engineering.

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