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Thread: WRC mainclass from 2027
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Today, 16:24 #39
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er. it's the same thing i was saying all along.
u made a list of basically 1 manufacturer and some tuners. i was exactly saying that manufactures will not invest in this model of top championship. they will not enter for charity, for helping the series or making it more interesting for fans. for them interesting = making more money than invested (and selling car is not the point anymore, the point is all about marketing, brand visibility, reputation. sadly, rally does not have the right stats for this atm)
it's quite clear that the main idea of fia/promoter is to move the championship from manufacturers to privateers to increase the numbers, 'cause they are not able to generate enough interest in the wrc series to make big manufacturers invest money in it for -basically- marketing returns.
but rally is a sport and not an enterprise, so is totally ok to move to lower money to have more participants at the cost of leveling down the sport and the show. maybe a bit harsh for long-time fans, but ok.
that way, manufacturers will not use their name -aka brand identity, credibility, reputation- for this. they are ok with this rally2 model in which they sell car to others but not compete directly. if u force them into first-hand competition, they'll leave. That's the market that's giving up. And that's why we don't have any news about the new pyramid for '27 on, cause they're looking for a solution to not disrupt regional rally with the new wrc reg. why they did not simply go to rally2 for '27? because manus said no. hiunday + toyota to not lose "eliteness" for the brand. skoda, stellantis, renault to not enter this competition market.
wrc need a mainclass that is attractive in term of selling tv shows, selling merchandise, increase brand visibility on media (social and traditional). generate revenue for the participants. in the same way of f1, or nba or football. or any other sport.
u can choose to go the manufacturers way, or go to the privateers way. i'm not here to say what's right or wrong. i'm just saying that's hard to stay in the middle as they did before. (wrc for marketing/eliteness and regional rally for selling cars) let's see the new era!
lancia is a good example. their sport director said to italian media: rally 4 is just a little marketing test for the brand visibility. if lancia flag will appear enough around the world and the media, then maybe the board will give green light to a rally2 step, but for now, we are just testing if motorsport is responding enough for invest in it. 100+ car produced is a good start to harald the brand, he said.
let's hope so. it's all about this. let's hope the new promoter ( if they can find one...) will be able to increase the capability of wrc in that sense!
WHAT? jon can actually win the title?? (sure, it depends on some catastrophic results from miko and mabelini) well let me hope for those two NOT doing uk then.... lol
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