Originally Posted by
typhoon
Those sponsors came to WRC when the WRC itself had a way bigger impact on TV.
The championship was shown free-to-air on big markets (France, UK, Germany, etc.), the promoter back then (North One or something, right?) had a way better "Media Mix" than the one the "WRC Promoter" insist to pursuit without success, meaning that then there was much more attention on free-to-air broadcasting deals, even though they were less profitable on a contract basis.
At that time, there was free-to-air coverage in all the big markets: Sport1 (Germany), L'Equipe21 (France), RaiSport (Italy), TV3 (Spain), ESPN (UK). That was definitely more accessible than a 60$-month subscription to Sky Sport (Italy) right now!
Their only Middle-East opportunity would be Saudi Arabia if they manage to put them in the calendar, getting some global sponsorships as well. I repeat: if they manage eventually.
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