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  1. 28th December 2022, 19:51 #11
    typhoon
    typhoon is offline
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    Quote Originally Posted by Fast Eddie WRC View Post
    Qatar for one, with M-Sport in the early 2010's, and we all saw which sport their money went to (FIFA World Cup).

    (And Abu Dhabi - from Citroen WRT - to a round of F1).
    Those sponsors came to WRC when the WRC itself had a way bigger impact on TV.

    The championship was shown free-to-air on big markets (France, UK, Germany, etc.), the promoter back then (North One or something, right?) had a way better "Media Mix" than the one the "WRC Promoter" insist to pursuit without success, meaning that then there was much more attention on free-to-air broadcasting deals, even though they were less profitable on a contract basis.

    At that time, there was free-to-air coverage in all the big markets: Sport1 (Germany), L'Equipe21 (France), RaiSport (Italy), TV3 (Spain), ESPN (UK). That was definitely more accessible than a 60$-month subscription to Sky Sport (Italy) right now!

    Their only Middle-East opportunity would be Saudi Arabia if they manage to put them in the calendar, getting some global sponsorships as well. I repeat: if they manage eventually.
    Last edited by typhoon; 28th December 2022 at 20:30.
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  2. Likes: AndyRAC (28th December 2022),PLuto (29th December 2022),seb_sh (29th December 2022),TWRC (29th December 2022)
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