Hyundai WRT

[seb_sh]

It's not that bad, better than last year and it's the Hyundai look, I didn't expect them to change it. 2017 was my favourite out of their liveries, I think it had the right balance.

[cali]

It is what it is. Hopefully the car will be fast.

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[mknight]

Much too subtle.

Maybe Hyundai dont want to shout 'Hyundai Hybrid' as they've already moved to full EV road cars...

That's my guess as well.
"circuit board" is generic for both hybrid and EV.

But the marketing point of WRC is to sell those normal i20's and Yarises, not the sporty models, although some rally fans think differently.

Nowadays the marketing goal isn't so much about selling a specific model, but about "brand building".

[lmmjvss]

WRC is so boring when it comes to the car's liveries. My last favorite was the Citroen when Seb and Lappi were there. Before that, Kimi's black/grey DS3...and thats it. I'd have to go to the 90's for a cool car IMO

[WRCStan]

But the marketing point of WRC is to sell those normal i20's and Yarises, not the sporty models, although some rally fans think differently.

Nowadays it's like that, in (golden) past it was for Sporty models (Escort RS, 131 mirafiori, stratos, quattro, delta integrale, celica, impreza, lancer evo etc) but now just polo, fabia, Yaris, fiesta, puma, i20, C3 etc.

If they sell any model because of WRC, then great. mknight nailed it, the marketing point is about image, not displays of test driving specific models else they'd be using base cars as commercially available. Hyundai have a high performance rally car with a name based on the i20 N performance road car and plastered in N performance brand logos, being raced by the world's fastest drivers in front of mostly males of ~middle age with disposable income who clearly have an interest in cars that move fast. It's a long term plan by Hyundai to introduce a respectable performance image, the N brand, that they just didn't have previously. There's a reason it's not called the Hyundai i20 Hybrid 7 Year Warranty Rally1. Which? Magazine readers really don't care what rallies it wins - this is the past.

Toyota involved Gazoo Racing WRT to develop a consumer Toyota Gazoo Racing Yaris model that'll be capable of winning WRC rallies, as is the claim in the marketing promos. That's using the GR Yaris to promote WRC! If it sells a normal Yaris, great, but they can't not promote the GR Yaris first.

[er88]

HYundai, but no advert for their HYbrid ...

https://youtu.be/ktud6oAo3nc

[AnttiL]

Nowadays it's like that, in (golden) past it was for Sporty models (Escort RS, 131 mirafiori, stratos, quattro, delta integrale, celica, impreza, lancer evo etc) but now just polo, fabia, Yaris, fiesta, puma, i20, C3 etc.

No. For example whole Peugeot company was saved from going bankrupt through the 205 T16 project, and it wasn't just through the 200 homologation specials. And not even the GTI/Rallye models.

[er88]

Dunno what everyone expects. Hyundai and Toyota have motorsport divisions (not just rallying) and stick with their now identifiable colour scheme.

Ferrari and Red Bull etc in F1 do the same....

Granted its not awfully exciting but Msport have the freedom to change things up as they fail to attract title sponsors (unless they get the red bull money)

[M3 Jambo]

Expect at least two of the Puma's to be in Red Bull livery.

[AnttiL]

I'm rarely sentimental about rally cars but this picture angle gives me some group B vibes with the huge wing and bumper.