Toyota announces WRC plans

**greencroft** · 26th January 2017, 22:15

Can anyone throw any light on the Microsoft sponsorship deal for the Yaris WRC? I can work out why the likes of Castrol, Pirelli or even Red Bull or any of the car manufacturers would want to be seen on WRC cars but can't get the synergy for Microsoft. Why would they feel exposure in the WRC would help them as a global software/tech company? Interested to hear any views or insights to this.

**stefanvv** · 26th January 2017, 22:28

Originally Posted by greencroft

Can anyone throw any light on the Microsoft sponsorship deal for the Yaris WRC? I can work out why the likes of Castrol, Pirelli or even Red Bull or any of the car manufacturers would want to be seen on WRC cars but can't get the synergy for Microsoft. Why would they feel exposure in the WRC would help them as a global software/tech company? Interested to hear any views or insights to this.

I believe it is some kind of "joint-venture" (hope it is the right word), Microsoft provides all the software services to TMR, in return they gather data for car automation industry. Hope that makes some sence.

**Rally Hokkaido** · 27th January 2017, 01:03

Speaking of joint ventures, this may help explain the sponsorship deal more http://fortune.com/2016/04/04/toyota-microsoft-data/

**A FONDO** · 27th January 2017, 07:44

Originally Posted by greencroft

Can anyone throw any light on the Microsoft sponsorship deal for the Yaris WRC? I can work out why the likes of Castrol, Pirelli or even Red Bull or any of the car manufacturers would want to be seen on WRC cars but can't get the synergy for Microsoft. Why would they feel exposure in the WRC would help them as a global software/tech company? Interested to hear any views or insights to this.

Advertising is not only about exposure. A director of a division of a company gives your team some money, but then you must hire his wife's company for "marketing consulting" or "logistic organizer" or something like that.

**tomhlord** · 27th January 2017, 13:38

Originally Posted by SlowSon

Advertising is not only about exposure. A director of a division of a company gives your team some money, but then you must hire his wife's company for "marketing consulting" or "logistic organizer" or something like that.

Why does a director have to be male and marketing consulting female? That's a very sexist statement and not cool.

**A FONDO** · 27th January 2017, 13:40

**N.O.T** · 27th January 2017, 14:35

Originally Posted by tomhlord

Why does a director have to be male and marketing consulting female? That's a very sexist statement and not cool.

hey kid go join some social justice club and leave those bullshit out of this forum... we are men in here.

**stefanvv** · 27th January 2017, 14:40

Originally Posted by tomhlord

Why does a director have to be male and marketing consulting female? That's a very sexist statement and not cool.

What he wanted to say is (we have an expression in our language which has no translation in english, consists of two synonyms of "brother-in-law" + Co.). Keep the business in the family.

**EightGear** · 27th January 2017, 15:12

Originally Posted by stefanvv

What he wanted to say is (we have an expression in our language which has no translation in english, consists of two synonyms of "brother-in-law" + Co.). Keep the business in the family.

Nepotism.