Toyota announces WRC plans

[greencroft]

Can anyone throw any light on the Microsoft sponsorship deal for the Yaris WRC? I can work out why the likes of Castrol, Pirelli or even Red Bull or any of the car manufacturers would want to be seen on WRC cars but can't get the synergy for Microsoft. Why would they feel exposure in the WRC would help them as a global software/tech company? Interested to hear any views or insights to this.

[stefanvv]

Can anyone throw any light on the Microsoft sponsorship deal for the Yaris WRC? I can work out why the likes of Castrol, Pirelli or even Red Bull or any of the car manufacturers would want to be seen on WRC cars but can't get the synergy for Microsoft. Why would they feel exposure in the WRC would help them as a global software/tech company? Interested to hear any views or insights to this.

I believe it is some kind of "joint-venture" (hope it is the right word), Microsoft provides all the software services to TMR, in return they gather data for car automation industry. Hope that makes some sence.

[Rally Hokkaido]

Speaking of joint ventures, this may help explain the sponsorship deal more http://fortune.com/2016/04/04/toyota-microsoft-data/

[A FONDO]

Can anyone throw any light on the Microsoft sponsorship deal for the Yaris WRC? I can work out why the likes of Castrol, Pirelli or even Red Bull or any of the car manufacturers would want to be seen on WRC cars but can't get the synergy for Microsoft. Why would they feel exposure in the WRC would help them as a global software/tech company? Interested to hear any views or insights to this.

Advertising is not only about exposure. A director of a division of a company gives your team some money, but then you must hire his wife's company for "marketing consulting" or "logistic organizer" or something like that.

[tomhlord]

Advertising is not only about exposure. A director of a division of a company gives your team some money, but then you must hire his wife's company for "marketing consulting" or "logistic organizer" or something like that.

Why does a director have to be male and marketing consulting female? That's a very sexist statement and not cool.

[A FONDO]

[N.O.T]

Why does a director have to be male and marketing consulting female? That's a very sexist statement and not cool.

hey kid go join some social justice club and leave those bullshit out of this forum... we are men in here.

[stefanvv]

Why does a director have to be male and marketing consulting female? That's a very sexist statement and not cool.

What he wanted to say is (we have an expression in our language which has no translation in english, consists of two synonyms of "brother-in-law" + Co.). Keep the business in the family.

[EightGear]

What he wanted to say is (we have an expression in our language which has no translation in english, consists of two synonyms of "brother-in-law" + Co.). Keep the business in the family.

Nepotism.

[Fast Eddie WRC]

Tommi at Monte:
http://www.topgear.com/car-news/tomm...out-everywhere