Quote Originally Posted by greencroft View Post
Can anyone throw any light on the Microsoft sponsorship deal for the Yaris WRC? I can work out why the likes of Castrol, Pirelli or even Red Bull or any of the car manufacturers would want to be seen on WRC cars but can't get the synergy for Microsoft. Why would they feel exposure in the WRC would help them as a global software/tech company? Interested to hear any views or insights to this.
Advertising is not only about exposure. A director of a division of a company gives your team some money, but then you must hire his wife's company for "marketing consulting" or "logistic organizer" or something like that.