Quote Originally Posted by Jack4688` View Post
I watched the first half of it on 4OD last night and the final straw was that 'character' Elfyn Evans running into shot and going "aghhhhhh" as he pretended to tackle Colin Clark and got into his car..... Pathetic.
Wow maybe lighten up just a touch Jack - you'll feel better.




I think for the BRC in year one the biggest group of people they needed to target were the competitors themselves. Without entrants they weren't going to have a championship. I guess it was a case of 'build it and they will come' when the series returned. That doesn't always work out but thankfully it has.

Some over-hyping is fair criticism but credit where it's due they've done a good job on social media to drum up interest and get that momentum moving. But let's not kid ourselves, they were pushing on an open door when it came to speaking to already converted rally fans - desperate for the BRC to return to former glory.

Like Andy said you've then got that wider promotion which I think they should really concentrate on in year two. Although it is concerning that, if publications don't see this rejuvenated series as a worthy story now, what's to say they will next year?

Rallies need more investment and better promotion long-term. A lot of things look nice on the surface but need strengthening behind the scenes. It's a good start most definitely but I think there's some big steps to take before the BRC will truly be a force again.