You mention 'over hype' yet it's not having a huge effect. Apart from dedicated rally forums, most motorsport forums have had very little comment/ interest in the BRC. Even Autocar/ Evo, etc haven't mentioned it. The promoters surely have tried to get them interested?

As as its the first year of a 'new era', you can let them off. But, next year you'd hope the events are more media savvy.