Quote Originally Posted by WRCStan View Post
If you can explain why in the UK a 52 minutes highlights show is on the commercial channel ITV4 a week on Wednesday later, a channel which doesn't show the live stages, while Youtube has 2 minute clips; then I'll change my view.
This is up to the WRC Promoter adjust the price tag for what it offers to broadcasters. On the other side, Broadcasters weights the budget they can gather from advertisers and take their choices.

Now: if WRC Promoter discounts the highlights, more free to air (FTA) broadcasters would be interested in getting those highlights, since they can return on their investments and offer new contents to their viewers based on their target audience.

RAI (Italian BBC) and private SportItalia respectively ditched WRC and WRX once those rights became too expensive for their budgets. Those two networks had a combined audience of almost 700k viewers and about 4% share. Which for a "minor" sport like WRC would be gold now!

It would be very useful, for next 2025 season, to arrange those contracts in a way they will be able to freely distribute 8-10 minutes videos on official WRC YouTube channel.

Time for the WRC Promoter to take bold decisions eventually.