hmmmmmmmm Interesting point. Now they have to COMPETE and PROMOTE?
I mean, I heard a Msport guy from social media is now with Hyundai, and they had a really great video on youtube after Monte Carlo. DirtFish have also great content in video. We have some decent amount of "content"... The problem would be "how to reach WEC, F1, MotoGP and Nascar fans", IMO. How to TOUCH their little road racing hearts. Cuz these would be target, right? WRC would get nothing by trying to reach Soccer fans... (for example)