Quote Originally Posted by Jarek Z View Post
Lancia, owned by Fiat since 1969, had been pronounced dead by then-FCA supremo Sergio Marchionne back in 2014.
The death sentence, pronounced by the manager in his characteristically blunt language, seemingly left no doubts:

“We realized the Lancia brand has no appeal outside of Italy. It has no heritage neither in Europe nor in the U.S.”

source: https://medium.com/roadster-life/har...l-b20fbabd3c4d
Marchionne didn't care for motorsport and this sentence reflects that. Lancia Ypsilons and the other few models didn't have appeal anywhere (but can you picture Marchionne saying that one of his brands didn't have appeal not even in the home country?), while in the rest of the world Lancia is known more or less only by motorsport fans. There's no much difference between in and outside of Italy about Lancia.