2022 WRC News & Rumours

[OHL]

Sounds like whoever started this rumour may think Lancia are relevant outside Italy.

At a quick glance, yes it might be like that.
But if you are Stellantis and you want to launch a premium BEV product under one of your existing brands, Lancia is not a bad choice.
Volvo did this with Polestar and I expect others will follow suit.

If you go to the Stellantis website right now and select the Lancia brand, there is a large photo of all of their rally cars on the Lancia landing page. The photo is larger than the one for their current product.
This cannot be by mistake and looks to remind people of the story of Lancia, not the current underwhelming product offering.

The demographic who have a soft spot in their hearts for these cars are also likely to have the disposable income to buy one.
A re-imagined Beta or Delta would probably sell quite well, with the right kind of margin, if done in limited release alongside another decent product.

Audi is also considering to offer a re-imagined Sport Quattro so there has to be market interest for these cars.

A rally program to go along side would make sense depending on the amount of money Stellantis wanted to put into marketing it.