Quote Originally Posted by WRCStan View Post
Lancia will always be associated with being Italian and therefore unreliable, EV tech is too fresh for consumers to worry. Then there's the mafia image which I have from what I saw with my own eyes having spent time in Italy when I was younger. This is how branding works but this could all be my casual British racism shining through
lol okay, let's just shut down all Italian brands and the whole country then, because some people associate us with mafia. Which is a bit ironic coming from a Brit, after Anglo-Americans re-instated mafia rule in Sicily against Fascist Italy, but that's another story.

Going back to serious talk, in terms of motorsport, Lancia would be a long awaited return by many - most younger fans all over the world have heard of the Delta, the Stratos and probably the Rally 037, especially thanks to Youtube and videogames.
In case Stellantis wants to make a EV brand, I wouldn't worry too much of having many potential customers avoiding EV Lancia because "ew Italian unrealiable pizza mafia mussolini car" stereotypes (if they have these stereotypes, they probably have some towards Peugeot too). There are way bigger aspects - if the car will be actually good, people's faith in EVs, etc.
I recently got a Skoda... hearing less and less people referring to it as a trash Eastern European car from behind the iron curtain. With that said, I don't care if it will be Lancia, Peugeot or somebody else, I just hope there will be a new manufacturer soon.