Quote Originally Posted by Simmi View Post
Wow maybe lighten up just a touch Jack - you'll feel better.




I think for the BRC in year one the biggest group of people they needed to target were the competitors themselves. Without entrants they weren't going to have a championship. I guess it was a case of 'build it and they will come' when the series returned. That doesn't always work out but thankfully it has.

Some over-hyping is fair criticism but credit where it's due they've done a good job on social media to drum up interest and get that momentum moving. But let's not kid ourselves, they were pushing on an open door when it came to speaking to already converted rally fans - desperate for the BRC to return to former glory.

Like Andy said you've then got that wider promotion which I think they should really concentrate on in year two. Although it is concerning that, if publications don't see this rejuvenated series as a worthy story now, what's to say they will next year?

Rallies need more investment and better promotion long-term. A lot of things look nice on the surface but need strengthening behind the scenes. It's a good start most definitely but I think there's some big steps to take before the BRC will truly be a force again.
Interesting points there Simmi. Many of you won't know what my company (www.lightninghouse.co.uk) does , but if I may I'll give an insight.
On the Mid Wales we came away having got a fairly sizeable piece in The Telegraph by virtue of the driver we brought in. That doesn't always sit well with die hard enthusiasts but it engaged the wider public far more than many events in recent years.
I would hasten to add that was all privately funded and not by event / championship....on a wider scale we're at an advanced stage to bring an event right into the heart of a large UK city, again this will be funded from outside the sport.
Therein lies the challenge, whilst events/championships need that promotion they in themselves physically don't have the money... What we're doing this year privately will start to break down some of those barriers but certainly many events (not specifically this one) need to be thinking more of how they can promote ....everything costs though .