Quote Originally Posted by T16 View Post
"but you can go and act as a bonehead if you want" Don't try and backtrack. Pretty clear you were trying an insult. I'm fine with such a light reference, but don't accuse me of bullying. I'm not.

So Cali, I have read your's and others posts. I think you are out of your depth and you can only keep going back to the words 'brand identity'. I am asking what the manufacturers do to convert their motorsport programmes into 'brand identity' and you have failed to answer it. Brand identity doesn't just miraculously happen because they have won a championship or one rally, there is a process in place to convert the results or participation into marketing and I think it's a very relevant question to consider whet the process involves. You clearly aren't up to answering it.
Lol

Sent from my GM1913 using Tapatalk