Originally Posted by
Doon
I think the FIA, teams etc can make all the changes they like and the WRC will still never be a very popular sport. The masses want glamour, if Ogier was dating Jennifer Laurence, Neuville playing the field with supermodels, Hirvonen married to Cheryl Cole and Latvala seeing a bikini model, you can bet your bottom dollar that the WRC would become popular. Its sad, but in the late 90s and early 2000s driver salaries were higher and this created more buzz, more news coverage, and thus more followers. Example of this was McRae signing for Ford, loads of media attention, Focus tv adverts, more computer games etc etc. Apart from Loeb in France ive not seen a WRC driver promoting a branded product, for years.