Chasing TV is old news. It’s 2014 – online streaming is the way to go for ‘Live’ coverage. Use TV for highlights/review programmes.
RedBull have their own online ‘TV station’ – and haven’t used it as they could have; look at the Mountain Biking World Cup as an example. That is what they should have done with the WRC.

Some series even stream on either YouTube or Dailymotion.