My biggest issue with this shootout (that's not a shootout) is that times are adjusted to create artificial entertainment. And I think it really goes against the integrity of the sport to adjust the times of the competing cars (ok, maybe with the exception of an assessed time when a competitor is forced to stop for a reason beyond their control, but that's quite different). I think artifically manufacturing a closer result is probably only going to appeal to those with a 30 second attention spans and will not be effective or sustainable. I think if you were looking for a longer term solution you should be aiming to promote a sport with substance, not promoting it with gimmicks.