I think Andy's on to something. Online coverage would be able to reach most viewers that want to watch with no regard to location. Just keep a copy available so people in vastly different time zones can still watch. I remember waking up very early to watch Euro Vision's live Monte Carlo coverage (2009?) that was just fantastic. All you need is a sponsor with a global product to promote, like Red Bull.

Quote Originally Posted by AndyRAC View Post
Chasing TV is old news. It’s 2014 – online streaming is the way to go for ‘Live’ coverage. Use TV for highlights/review programmes.
RedBull have their own online ‘TV station’ – and haven’t used it as they could have; look at the Mountain Biking World Cup as an example. That is what they should have done with the WRC.

Some series even stream on either YouTube or Dailymotion.