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Thread: WRC mainclass from 2027
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Today, 08:58 #1401Senior Member
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Today, 09:32 #1402
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Today, 09:49 #1403Senior Member
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The Americans are going their own way with this new cost-effective alternative to European Rally2 Cars...
https://www.jrdmotorsport.com/arc2araspeccarupdates
With development and testing help from Marcus Gronholm:
https://rallyjournal.com/marcus-gron...n-the-horizon/
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Today, 10:26 #1404Senior Member
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Wow $220 000 (~190k Eur) in gravel spec is really good price.
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Today, 12:45 #1405
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Today, 16:05 #1406Senior Member
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Today, 16:40 #1407Member
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It's because the Return Of Investment is even worse than in the WRC. At the end it is (and was) always about the money.
If WRC / ERC would give the manufacturers a resonable Return Of Investment, they would be there.
But now for what? 500 people watching on WRC+ and best case a few thousands on the stages?
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Today, 17:18 #1408Senior Member
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I think they made it even worse with completely locked out content thinking that hardcore fans will paying for that, but they achieved quite opposite effect. Many of them become casual fans. Well casual fans wouldn't never pay for that. They would watch the sport live or on some sport channel. And where it's broadcasting, nowhere. At least for the time being when they want to bring fan numbers up again, they could offer something, but they will not. They will probably increase price and show even less content. That's my feeling. I know it's hard to engage new audience since the sport is hard to follow for straight 3-4 whole days, but at east they could try shortening liaison, rally itself or anything which could engage at least someone. If that would work, that would mean they should improving in that direction, if not, they go opposite direction. But I think that in their heads it's a rollercoaster and how less money could potentially they grab.
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Today, 18:05 #1409Senior Member
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Would they?
You could say the same if the entrants were energy drinks, horse sperm traders, privateer drivers or WRC2027 constructors.
Not sure what ROI measurement you'd use, but car companies cannot use chucking a car through the forests in adverts to sell cars anymore. Outside the contextualised broadcast of doing the sport, it's useless to them.
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Today, 18:18 #1410Member
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Would they? You could say the same if the entrants were energy drinks, horse sperm traders, privateer drivers or WRC2027 constructors. Not sure what ROI measurement you'd use, but car companies...
WRC mainclass from 2027