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  1. #401
    Senior Member Fast Eddie WRC's Avatar
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    It's a fair question, who can take on the established WRC Teams ?

    Toyota came in with a huge budget, and the previous newcomer to succeed was the giant that is VW, plus they had the new great driver in Ogier.

    Hyundai have mostly struggled to compete with Toyota despite a good budget and top drivers and M-Sport have only succeeded with Ogier but otherwise been nowhere near the other Manufacturer teams.

    Any new team would need mega money to afford to compete and have to pay top salary to poach one of the elite drivers.

    I just dont see it happening.
    Last edited by Fast Eddie WRC; 9th July 2025 at 11:49.

  2. #402
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    Quote Originally Posted by Fast Eddie WRC View Post
    It's a fair question, who can take on the established WRC Teams ?

    Toyota came in with a huge budget, and the previous newcomer to succeed was the giant that is VW, plus they had the new great driver in Ogier.

    Hyundai have mostly struggled to compete with Toyota despite a good budget and top drivers and M-Sport have only succeeded with Ogier but otherwise been nowhere near the other Manufacturer teams.

    Any new team would need mega money to afford to compete and have to pay top salary to poach one of the elite drivers.

    I just dont see it happening.
    If Lancia commits to WRC27, I believe it would have a huge sponsorship from TotalEnergies and probably something from the Middle East like it was with Citroen and Abu Dhabi (I assume the WRC going to Saudi Arabia might be interesting for some region investors) or I can think about sponsorships coming from the US, since WRC will probably sell TV rights at very cheap price to push the access to the US market.

    If the WRC will be shown on US networks, having also other 2 events in about the same timezones, plus if they continue and make an even better More Than Machine, it could be a good breakthrough for the series, in order to involve further sponsors from the region.

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