Quote Originally Posted by becher View Post
The thing with Lancia is that it is dead. It was dead for years and for certain people it died in the seventies already.

The 208 Rally4 clone is an easy way to get a bit of attention for the "new" brand while selling the usual customer cars build by Peugeot Sport.

But for a brand re launch that was threatened with shutting it down before it even started delivering cars, they'd be mad to invest in anything other than self funding customer cars.

TLDR: There was never in any way any intention or even thought that Lancia would be relaunched with a expensive motorsport program attached to it. A no cost badge engineering customer car was the only way to do anything for this experiment.
a small budget was devised: there will be a lancia trophy in 6 rounds of the Italian championship, the winner will have a full season with the factory team in erc ( I guess they ll enter at least 2 cars...)