tbh in the end of the day its probably not actually about 'which car' should they run or 'how many manufacturers" are participating, or "the cost" of top class teams. the reality is that "rallying" is simply way too difficult to promote and to "sell". thats it. and im not convinced silly red bull videos (like for f1) would work in this sport. i dont think this the "promotion" the sport lacks. its just a different beast. sometimes i even think that 'rallying' only exists because of the videos on youtube: crazu crashes, crazy fast onboards, crazy 'near misses' filmed by people on the stages AND the video games. other than that, its just us, some 200k fans(??) that still love and follow the sport, in a way.
i love those dirt fish videos, the hyundai youtube channel with some good content from the events but thats not stuff that would interest people that dont follow rally. not only that, 3 day event is simply way to difficult to sell to 'other motorsport fans' (to try to gain more and more new fans). gen-z? pfff forget it. its just crash / close call videos and streamer playing dirt rally on twitch tv. i dont actually think rally1, rally2, having groupB back whatever.. i dont think thats "wrc actual problem". are we ready to move to more rally sprints, way more gymkhana special stages, rallycross stages...? heck no! then, idk if wrc can grow like we want. thoughts?