Quote Originally Posted by Mirek View Post
The key point is to find the story to sell to the public, a story which is so powerful that the new manufacturers see it as a opportunity for their promotion. Nothing else will work. And to be honest I don't think that the technical formula is all that important in that. IMHO the work done on social networks is way more important than argueing over and over again about how the new car shall look like.
Spot on!!!

That's exactly the reason why I reached my 1250 characters in the final feedback of my survey.

With whatever car you will do the championship, this won't change LITERALLY anything in terms of ROI for Manufacturers and for brands that wants to invest on privateers. The key metrics to assess an investment in a series are totally different.

A perfect example of this logic is why many manufacturers are investing in Formula E: racing in the middle of big cities, with entertainment/marketing/fun opportunities for fans, VIP invited by sponsors and stakeholders of the championship. It's a full experience, I felt that I was in the middle of a motorsport festival.

If you analyze the Social Media engagement rate from WRC and FE (with professional softwares like Hootsuite or Sprout Social), FE wins by huge margin.

Every small thing is told like an epic story. You'd say: I don't want WRC becoming the set of a hollywood movie. Agree, but WRC needs stories. If it's artificial like Oliver Solberg wearing women underwear before Sweden and being "constricted" entering the service park few days ago, but it works, let's go for it!

We're living in the world of TikTok and of any type of Reels (either we like it or not, let's make peace with our mind), time has changed and WRC need to make a huge step forward to fulfill this gap.