Quote Originally Posted by RS View Post
In lieu of an answer to that what do we do? Nothing? Cost cap?
That's a million Dollar question. Anyway reducing cost works as a measure to keep those already in the sport from leaving but it will not help bringing new ones. What you need is to give them a reason to join and they wil never join anything just because it's cheap. On one hand it's quite obvious what reason they need and want - exposure and a story to sell. That's the simple part of the answer. On the other hand the difficult part is how to bring it. What to sell to global audience of 21st century 20' and 30'? I think that large part of the problem is in the common uncertainty of the car market future. Will it go full electric? Will there be a CE ban? Will everything change again because the plans turn out to be unrealistic? Will the car owners turn to be only passangers? What percentage of car buyers will seek driving excitement and will that even be a thing in the future? What if different continents opt for a completely different way? Will there be a global marketing possible? Plenty of questions, few answers.