Quote Originally Posted by becher View Post
No it's not, it is the biggest sporting event overall in the world, not just motorsport. According to non motorsport publications that is, so no pro bias there.

The marketing reach of participating in F1 might be bigger because F1 is in the head of even non motorsport people, but those people thought Renault built the cars for Red Bull in their 2010-2013 championship run.... But winning in F1 is not that much of a big marketing tool, winning Le Mans is a very simple and powerful tool for car manufacturers.
Ok, now you're just making stuff up. I agree that any one F1 event probably has a bigger TV audience than all of Le Mans, and even the Australian F1 event had more spectators just earlier this year....