Quote Originally Posted by fiscorpun View Post
Mate, sorry, but thats just wrong.
An F1 title is the biggest (prestigious/marketing tool) thing out there AND I'd almost bet that any F1 race has a bigger global audience reach than LeMans or Indy500 or Dakar.....
No it's not, it is the biggest sporting event overall in the world, not just motorsport. According to non motorsport publications that is, so no pro bias there.

The marketing reach of participating in F1 might be bigger because F1 is in the head of even non motorsport people, but those people thought Renault built the cars for Red Bull in their 2010-2013 championship run.... But winning in F1 is not that much of a big marketing tool, winning Le Mans is a very simple and powerful tool for car manufacturers.