Quote Originally Posted by mknight View Post
Basically every large volume EV has a sports model.
VW - Cupra Eborn, Enyaq RS, ID 4 GTX
BMW - IX M60, i4 M50
Mercedes - AMG versions of EQE etc
Kia/Hyundai - EV6 GT is here, Ioniq 5 N coming
Tesla - performance and plaid versions of all models

So major EV marketing is the same as for petrol cars... "Look at our fast/powerfull/cool car ".
NOT "look at how efficient it is".

I have been saying this for last 4+ years against the prevailing opinion here...

Now if only WRC could be used to promote these....again the prevailing opinion here is that it is impossible. Well 3 years ago hybrid "was never going to work in WRC".
I can't agree more - it makes at least 2 of us with that opinion !
Yes full EVs seem impossible to work in rallying, but at the same time if you want to catch manufacturers interest this is the way to go. It would be a real testimony for manufacturers to showcase EV in everyday roads, harsh conditions, with performance and "real" km range (nobody pays attention to the numbers claimed on whatever test conditions, which need to be reduced by half in real life).
We may need to tweek the events format and trust me - i am not happy with that, I am old enough to have found memories of a 5 days Monte Carlo covering all of France's Alps. But sport has to evolve to remain relevant. i hate the cloverleaf format but it had to be (i) to contain spectators, (ii) avoid sending armies of service vehicles in the countryside and (ii) enable the service park PR activity. Maybe it's now time for the next move ...