Personal opinion: if you win all you can win, then you can call yourself the winner. Everyone knows what he means, he's not fooling anyone so no harm done.

What did annoy me slightly was his comments throughout the rally saying how nice it was to be in control/be able to be so fast and afterwards, like when he got out the car and said 'easy' - plus the media saying how he 'dominated' the rally. If it wasn't for a phantom puncture for a rival on Friday it could have been quite a humbling rally for Gus, so to have such an arrogant air of superiority wasn't a good look in my eyes.

And I know my username suggests some bias, but compare Gus to Ogier, who kept saying how sorry he was for Lappi and that he knows it wasn't an easy win and he could have been pushed all the way by EP. And even to Lindholm who said he understands he only got P2 in WRC2 because of others' misfortune. It's just the done thing, and not to mention another driver (and teammate's) rapid pace all weekend seems a bit odd to me.