2023 WRC News & Rumours

[becher]

It's a world championship because it's the top level in it's category. What you guys seem to be looking for is a world tour. Killing of the classics to run an event in countries where the manufacturers have zero marketing interest is rather silly.

[cali]

It's a world championship because it's the top level in it's category. What you guys seem to be looking for is a world tour. Killing of the classics to run an event in countries where the manufacturers have zero marketing interest is rather silly.

Tell me more about Ford's or Toyota's marketing interests in US

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[becher]

Tell me more about Ford's or Toyota's marketing interests in US

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Hardly any with models aimed at the european market, that plenty in the U.S. wouldn't even recognize as a Toyota or Ford (might have changed a bit in the Ford vase with the Puma but I don't know).

[cali]

Hardly any with models aimed at the european market, that plenty in the U.S. wouldn't even recognize as a Toyota or Ford (might have changed a bit in the Ford vase with the Puma but I don't know).

You think that I'm a buyer of a Puma or Yaris bcs they are in rallying and I'm a rally fan? It's about brand awareness and being "on the picture". By that logic looking at our traffic in Estonia Mercedes is participating in F1 with their V-klasse model hehe.

But nice arguement, I feel like this is more emotional question to you, rather than rational.

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[becher]

You think that I'm a buyer of a Puma or Yaris bcs they are in rallying and I'm a rally fan? It's about brand awareness and being "on the picture". By that logic looking at our traffic in Estonia Mercedes is participating in F1 with their V-klasse model hehe.

But nice arguement, I feel like this is more emotional question to you, rather than rational.

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You are right, it is about brand awareness, but for brand awareness you need the people to be aware of your brand (and what it is doing). I doubt a rally in the U.S. would contribute anything there.

[Sal yet again]

https://www.statista.com/statistics/...manufacturers/

Toyota 2nd
Ford 3rd
Hyundai 5th

I think thats a good building block "awareness" wise to start from

[AnttiL]

It's a world championship because it's the top level in it's category. What you guys seem to be looking for is a world tour. Killing of the classics to run an event in countries where the manufacturers have zero marketing interest is rather silly.

https://dirtfish.com/rally/wrc/wrc-t...f-a-usa-round/

"the manufacturers are keen to find a way to the USA and a car market which sold close to three million motors in 2022."

[Franky]

I understand that the US is a big market. But my question in the rally is more from the marketing side. How much promotion would the event need to be even visible enough to generate a sufficient amount of media engagement (social and mainstream)?

Where does rallying rank in the States among all the different motorsport categories?

[flat_right]

Tänak confirmed to Estonian media that they will do a smaller tarmac rally before Croatia. It was discussed here but haven't seen some official confirmation. And seems like as a 0 car.

https://www.ewrc-results.com/entries...ardennes-2023/

[Gregor-y]

A US rally should still be a good draw even without the availability of similar cars. There's the off-road fan base in any rural area and general race/rally fans would be willing to travel. Local busimesses will want visitors.

An event in Tennessee would have to be built from the ground up as there's no rally now but it would allow Dirtfish and the city to make anything they want. I'd be most interested to see how volunteers are handled.