Quote Originally Posted by typhoon View Post
The point is that they need to make the WRC popular to the average Joe on TV. In Italy, for example, they're getting 100k viewers on subscription-based Sky Sports, but they have to get at least 1 million viewers to have the sponsors interested in putting some good money on the sport. So go on free-to-air RAI Sport, which got 500k viewers when the WRC was shown live. Selling highlights to be shown at 11pm won't make the sport popular and the whole won't get any benefit on the long term.

What I wanna say is that, being a big company, I won't be interested in putting 30 million euros to be a title sponsor in a WRC team if I know that my brand will be seen by "few" people on a satellite channel. And this is the case for many key countries.
How should WRC promoter do this in practice? Lower the prices so TV companies would start showing more rally? What if TV companies still don't want to show rally, even if it was free?