2022 WRC News & Rumours

[Andre Oliveira]

https://rossomotori.it/2022/02/cesar...reparto-corse/

[WRCStan]

lol okay, let's just shut down all Italian brands and the whole country then, because some people associate us with mafia. Which is a bit ironic coming from a Brit, after Anglo-Americans re-instated mafia rule in Sicily against Fascist Italy

Hopefully you get to see the multiple ironies of me using the 'casual British racism' phrase. For sure you are reading words that aren't there.

The point was you don't revive a dormant brand of old and expect the older generation consumers who remember them to only remember the rally cars. Sure, younger fans know those cars from Youtube and videogames. Who cares? They won't be buying them. Although, that's actually a better market strategy for the Lancia brand lol.

Maybe a Lancia thread is needed.

Edit: Can I interest anybody in an MG EV https://www.mg.co.uk/ ?

[becher]

Hopefully you get to see the multiple ironies of me using the 'casual British racism' phrase. For sure you are reading words that aren't there.

The point was you don't revive a dormant brand of old and expect the older generation consumers who remember them to only remember the rally cars. Sure, younger fans know those cars from Youtube and videogames. Who cares? They won't be buying them. Although, that's actually a better market strategy for the Lancia brand lol.

Maybe a Lancia thread is needed.

Edit: Can I interest anybody in an MG EV https://www.mg.co.uk/ ?

BEV SUV with an MG badge? Nope. Lightweight sportscar with a bit of rough british charm and an MG badge? Yes.

Maybe the enthusiast is talking out of me, but I suppose lancisti would rather see the brand dead than another attempt to cannibalize the name for another unworthy product devoid of any Lancia quality/uniqueness (yet another something something crossover). Personally I'm a huge alfisti, but i couldn't care less about their products if they are "germanized" saloons and stupid utility vehicles with the ZF 8 speed.

[focus206]

Hopefully you get to see the multiple ironies of me using the 'casual British racism' phrase. For sure you are reading words that aren't there.

The point was you don't revive a dormant brand of old and expect the older generation consumers who remember them to only remember the rally cars. Sure, younger fans know those cars from Youtube and videogames. Who cares? They won't be buying them. Although, that's actually a better market strategy for the Lancia brand lol.

Maybe a Lancia thread is needed.

I just think you give too much weight to the stereotype you believe and assume that so many people do as well, to the degree that Lancia or another Italian manufacturer is hopeless to sell to anybody, as foreigners would despise it because it's Italian - and therefore unrealiable trash made by mafia.
I know about motorsport and its history, can't say I'm an expert in marketing strategies and sales. I imagine a lot depends on what cars would Lancia start making again. I'm aware that fans who know the Lancia name will not be big numbers in the great scheme of things, but I think you greatly overestimate the amount of people who would never buy whatever car they would make just because there's written "Lancia" on the logo.

[Eli]

Just over 3 months after this article: https://dirtfish.com/rally/wrc/is-th...-rally-mexico/

This morning I see this: https://dirtfish.com/rally/wrc/rally...rc-return-bid/

So perhaps all is not lost for Rally Mexico’s future in the WRC and maybe if we are lucky we will see it back on the calendar as soon as 2023. Although with the ongoing Covid situation it might take a while before they decide to fill that empty March slot.

[dimviii]

Fourmaux helping build new WRC Puma for Sweden after Monte Carlo crash

https://www.autosport.com/wrc/news/f...crash/8054343/

[EstWRC]

Fourmaux helping build new WRC Puma for Sweden after Monte Carlo crash

https://www.autosport.com/wrc/news/f...crash/8054343/

Here he is https://twitter.com/msportltd/status...420491820?s=21

[Fast Eddie WRC]

Easier to build a new one of these 2022 cars than repair one...

[Kenneth]

Well repairing is basically building new bodywork so.

[Fast Eddie WRC]

Well repairing is basically building new bodywork so.

"While the car was retrieved, it was deemed quicker to build up an entirely new chassis to compete in Sweden."