Hyundai WRT

[WRCStan]

HUGE NEWS! https://motorsport.hyundai.com is back online!

Sort of.

[Fast Eddie WRC]

So the graphic designer doubles as an engineer or vice versa?

We're dealing with big brands like Toyota Gazoo and Hyundai Motorsport. Their image is carefully designed and and they are present in multiple disciplines, so it cannot change constantly. We're used to liveries changing for a rally team quickly with a new main sponsor, but it doesn't happen that much anymore. And in the end, the car manufacturers are the biggest sponsors for their respective teams. And M-Sport doesn't have so strict brand colors so they can spice it up every year, and they know they're getting popularity points by doing that.

But when it's a whole brand new generation of car that is supposed to be greener and more in-line with the times... and they make it look exactly like before and not even use the word hybrid... ?

[WRCStan]

But when it's a whole brand new generation of car that is supposed to be greener and more in-line with the times... and they make it look exactly like before and not even use the word hybrid... ?

The base car isn't offered in hybrid, same with the GR Yaris. That's what's odd about the whole thing and shows it's the FIA/Promotor's campaign although Citroen and Ford definitely wanted it.

That's not a rear bumper it's a picnic seat.

[dimviii]

The base car isn't offered in hybrid, same with the GR Yaris.

https://www.youtube.com/watch?v=VkPyRIklU0k

https://www.youtube.com/watch?v=OGoXksi1o7o

[AnttiL]

But when it's a whole brand new generation of car that is supposed to be greener and more in-line with the times... and they make it look exactly like before and not even use the word hybrid... ?

Did you read at all what I wrote? Hyundai Motorsport is not just a rally team, it's a global motorsport brand for Hyundai, and all their products are in the same color. Including the trucks, service park buildings etc. It's not really cheap to change colors just to please some rally fans.



It's a good question why the word hybrid isn't emphasized.

Also, you say it looks "exactly like before", but I would claim it's a completely different bodyshell.

[WRCStan]

https://www.youtube.com/watch?v=VkPyRIklU0k

https://www.youtube.com/watch?v=OGoXksi1o7o

The base cars are performance hot hatches not the generic range:

Hyundai i20 N
https://www.hyundai.co.uk/new-cars/i20n

Toyota GR Yaris
https://www.toyota.co.uk/world-of-to...is/performance

[AnttiL]

But the marketing point of WRC is to sell those normal i20's and Yarises, not the sporty models, although some rally fans think differently.

[focus206]

HUGE NEWS! https://motorsport.hyundai.com is back online!

Sort of.

Is that Wuorela or whatever his name is still saying that Hyundai and Tanak will retire?

[pantealex]

But the marketing point of WRC is to sell those normal i20's and Yarises, not the sporty models, although some rally fans think differently.

Nowadays it's like that, in (golden) past it was for Sporty models (Escort RS, 131 mirafiori, stratos, quattro, delta integrale, celica, impreza, lancer evo etc) but now just polo, fabia, Yaris, fiesta, puma, i20, C3 etc.

[EstWRC]