TOYOTA GAZOO Racing WRT

[Fast Eddie WRC]

The laugh is that most people only know/remember the Driver's champion and what car he drove.

Toyota can get good publicity with ads showing Ogier winning in their car, plus with the No.1 on the door next year.

[mknight]

The laugh is that most people only know/remember the Driver's champion and what car he drove.

Toyota can get good publicity with ads showing Ogier winning in their car, plus with the No.1 on the door next year.

Fans sure... but for marketing purposes it's about equal value imo ("WRC Champion 2020", is quite typical sign you see getting thrown around, "Winning car" also works and is used both for driver and manu titles).

For company boards manu is probably more valuable ("we are the best manufacturer").

[Fast Eddie WRC]

TBH I never saw Hyundai make anything of their Manu win last year. Maybe in other markets but not here in the UK.

The typical Hyundai buyer wouldnt care less - they just want cheap and reliable.

[Fast Eddie WRC]

ToyotaUK @ToyotaUK were straight on social.media with this...

Congrats @SebOgier and Julien Ingrassia for winning the @OfficialWRCdrivers’ and co-drivers’ championships in their Yaris WRC on @AciRallyMonza today.

[AnttiL]

TBH I never saw Hyundai make anything of their Manu win last year. Maybe in other markets but not here in the UK.

The typical Hyundai buyer wouldnt care less - they just want cheap and reliable.

Piccadilly Circus

[mknight]

Note how the biggest letters say "winner of WRC...".. and the next biggest say "FIA World Rally Champion"... and only in the very smallest ones you have "Manufacturers"

Good illustration of how driver and manufacturer title have similar marketing values towards general public.

[AnttiL]

Basically it's the best result for the sport if different brands win driver and manufacturer titles, that makes two manufacturers happy for a year instead of one

[Tarmop]

The laugh is that most people only know/remember the Driver's champion and what car he drove.

Toyota can get good publicity with ads showing Ogier winning in their car, plus with the No.1 on the door next year.

Quite the opposite....
Hardcore fans, fans of speed and cars will remember that Ogier won his 7th title in a Yaris, so their internest in GR Yaris and Supra grows...maybe. They also know that Hyundai has a great range of hothatches and they are world champions. Either way this group doesn`t care about dull Corolla`s and i30 (without the N in its name)

Others ofc also know who Ogier is, but don`t care really and certainly won`t go rushing into the shops and buy Corollas, more likely they know that Hyundai`s drivers are the champions with Hyundai and Shell lubricants...so they go and buy a Tucson maintenanced with Shell lubricants instead of RAV4...or maybe the Toyota dealer gives them a discount and free wintertires and they opt for that.

And then there are also normal people, who don`t give a S... about both, they enjoy the sport and buy what they want.

[Sulland]

Who takes over Tommis job?'

What is simmering on the large internet?

[dimviii]

Petter Solberg?