Marketing based on rallyteams/ rallycars

[mknight]

What worries me is the new trend where companies don't want their brand to be associated with motor sport.

Recent VAG, Ford and even Tesla developments actually counter this.

Skoda - mentioned Enyaq presentation and RS model version
VW - ID.R on Pikes Peak, Nordschleife, Goodwood, also announced there will be an R version of ID3
Ford - Mustang MachE 1300 hp version for publicity
Tesla with model 3 performance and recent track fever with Model S plaid

What seem to be the case is that companies don't want to be associated with fossil fuel motorsport, but they use electric motorsport.

[lankey555]

There were 2 adverts with Kris
https://youtu.be/VLObs-daf0k

[Rally Power]

Those who insist that motorsport series using ICE's are at risk should look to Daimler's CEO comments on Mercedes F1 future: https://www.f1-fansite.com/f1-news/k...ould-be-crazy/

Basically, Mr. Kallenius reconfirmed Mercedes F1 program through two principles: cost cutting measures and more efficient hybrid systems. No need for full electric.

[AnttiL]

Those who insist that motorsport series using ICE's are at risk should look to Daimler's CEO comments on Mercedes F1 future: https://www.f1-fansite.com/f1-news/k...ould-be-crazy/

Basically, Mr. Kallenius reconfirmed Mercedes F1 program through two principles: cost cutting measures and more efficient hybrid systems. No need for full electric.

On the other thread, someone said that hybrid is a dead end and no money should be spent on it

[Rally Power]

On the other thread, someone said that hybrid is a dead end and no money should be spent on it

EV's lobby is nowadays hugely influential in the media, making people to forget that ICE's (at least in hybrid mode) will still be around for a long time.

[AnttiL]

EV's lobby is nowadays hugely influential in the media, making people to forget that ICE's (at least in hybrid mode) will still be around for a long time.

The thing is that ICE's can be sold to those who like them virtually without any marketing as long as there's fuel available. Meanwhile, more marketing money is spent on "greener" alternatives.

[Jarek Z]

Why didn't anybody mention this ad?
https://www.youtube.com/watch?v=ddVVBdloofc

[Tanelv]

Some Omniva parcel terminals in Estonia are decorated with a photo of Hyundai i20 WRC of Ott Tänak https://www.facebook.com/omniva.ee/p...88095964544472
https://www.motorsportforums.com/att...1&d=1607671199
The text on it says "Fast parcel stop on your way home. More than 1 million Estonians (total pop is 1.3) can reach Omniva parcel terminal in less than 5 minutes"


This was not marketing any team or car specifically, but in this summer Eesti Post released a stamp with a photo of Toyota Yaris WRC to celebrate the first WRC Rally in Estonia https://www.omniva.ee/index.php?arti...ction=article&

[Sulland]

This ad is now on norways best motorsport site. Hyundai as world champs.
https://parcferme.no

[Jarek Z]

I have just come across an Abarth commercial made for their 70th Anniversary. It mentions their rally wins with Fiat and Lancia:
https://www.youtube.com/watch?v=ppCmC6x6jnE