Marketing based on rallyteams/ rallycars

[cali]

"but you can go and act as a bonehead if you want" Don't try and backtrack. Pretty clear you were trying an insult. I'm fine with such a light reference, but don't accuse me of bullying. I'm not.

So Cali, I have read your's and others posts. I think you are out of your depth and you can only keep going back to the words 'brand identity'. I am asking what the manufacturers do to convert their motorsport programmes into 'brand identity' and you have failed to answer it. Brand identity doesn't just miraculously happen because they have won a championship or one rally, there is a process in place to convert the results or participation into marketing and I think it's a very relevant question to consider whet the process involves. You clearly aren't up to answering it.

Lol

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[Rallyper]

@cali "simple answer" - is the simplifying words I think T16 means when he asked you if there weren´t more to say.

(just interfere the debate between you guys... )

[cali]

@cali "simple answer" - is the simplifying words I think T16 means when he asked you if there weren´t more to say.

(just interfere the debate between you guys... )

Per, I have been on the road for the whole day (writing this answer behind the wheel - yes I'm a bad man) . These are very simplified answers which I gave with Subie example. Mirek has put alot of input on this subject but one is here to flight and bully. Nah I'm not going to follow this route. Had a good burst of laugh after his last post lol. But glad to hear from you man, how's the health of yours?

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[dck1989]

few years ago peugeot had a tv ad in the uk for 207 i think with kris meeke in it after he won the irc with the tag line He's Meeke, but he's not mild

[AndyRAC]

I'm sceptical about any marketing in regards to rallying - so much that only 2 manufacturers are in the top class. I can't recall much following recent Manufacturer/Driver Titles.....

[T16]

few years ago peugeot had a tv ad in the uk for 207 i think with kris meeke in it after he won the irc with the tag line He's Meeke, but he's not mild

You're right, I remember this now. It's a good example of the conversion of competition exposure being formatted as brand identity. This is why I keep asking what happens currently from the manufacturers. And as AndyRAC says - there doesn't seem to be much going on recently.

[Rallyper]

Per, I have been on the road for the whole day (writing this answer behind the wheel - yes I'm a bad man) . These are very simplified answers which I gave with Subie example. Mirek has put alot of input on this subject but one is here to flight and bully. Nah I'm not going to follow this route. Had a good burst of laugh after his last post lol. But glad to hear from you man, how's the health of yours?

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I´m well, thanks. Retired in 2017. So full time work at home nowadays...

[Sulland]

You're right, I remember this now. It's a good example of the conversion of competition exposure being formatted as brand identity. This is why I keep asking what happens currently from the manufacturers. And as AndyRAC says - there doesn't seem to be much going on recently.

A good example:
https://www.youtube.com/watch?v=iWrNVGsIr-g

Skoda Norway should make a similar one with OliverS.

[Jarek Z]

Nobody has mentioned Abarth so far. How did you like their TV commercial from 2007?
https://www.youtube.com/watch?v=H6ZOJtz79mA

Do you think it makes sense to spend so much money on marketing for such niche brands like Abarth or Alpine?

[Jarek Z]

What a great thread it is! It can go on forever

A little off topic, but have you ever seen something like "outdoor clothing Ouninpohja Collection"???
https://www.youtube.com/watch?v=M9p1EuFKnWc