What if they sell +100 cars a month involving Mads in the marketing in Norway? How much numbers will it increase including aftermarket sales etc.
One have to consider the outcome, not the current stats...
If the sales would rocket by +66% I think the Östberg card had been played a long time ago. I guess the WRC in a market like Norway is mostly seen as a tool for brand awareness, not as a quick fix for relatively low sales figures.
Dates for Round 1 of the 2026 European Rally Championship are 17th-19th April.
[ERC] Rally Sierra Morena 2026