All sports want to grow and to be a true 'global' sport - that's normal. However, you have to be sensible in achieving that. Just going to the highest bidder is a recipe for disaster. Ideally, there will already be a decent local/national series, with interest from the local media, importers, etc

The sport of rallying, however, isn't a particularly big sport - and can it really achieve substantial and long lasting growth? We've had 16 rounds before - and it was massively expensive.
I'd prefer them to 'cut their cloth accordingly' - and improve current events to sell the sport more. I'm not convinced, despite all the backslapping, that we're seeing that.

Also, one of the biggest markets is proving to be a 'hard sell' for the sport; the USA. MotoGP, WEC, and F1 all have rounds there....but the WRC doesn't look it's any nearer to achieving this.