A little of topic but wanted to raise the question. How popular is rally in other countries? In Estonia, when Tänak is fighting for a win, the whole news media stops talking about anything else and that is the most importand thing for the whole country it seems.
I know Finnish media follows rally quite closely as well. But how is it in other countries?

The question comes mainly since I have been working abroad and know a lot of people from all across Europe and I basically know nobody who knows anything about rallying besides Estonians and Fins.

Not a single UK person I have spoken to knows who Evans is for instance. Even not the Welsh! (and we both work in and around sports).
I know rallies get a lot of people on the roads but how popular is Thierry Neuville in Belgium? Does the media cover him closely there. Do regular people even know who Seb Ogier is in France and so on?
Really interested in this, since my experience is that we Estonians and Fins are the only nutjobs following rally this closely.