Now that both Ogier and Lukyanuk have been hit by FIAs idiocy, I must ask, what's the point?

They have done nothing to gain performance and they have done nothing that impedes safety, so why the incredibly harsh punishments?

Do they seriously believe that this is some form of deterrent from breaking the rules? Any well established rules system should have some leverage for things like these. The FIA seem determined to ruin the sport at their own economic gain.