Quote Originally Posted by danon View Post
Does it hurt?
It might possibly hurt their sales. Citroen need to build desirable cars, they don't necessarily need to win championships. Ford have not exactly won loads of championships in the last 30 years but have still shifted a lot of cars, partly through the connection between rallying and the RS brand.

On this rally forum, how many of us drive a Citroen? If any, did you buy one on the back of wrc success?
I think firing Meeke, in the way they have, is only going to hurt sales and brand image, I've only seen tweets from people saying they were thinking of buying a Citroen (usually a van cos their cars aren't desirable) but won't touch one now, not a sudden influx of people wanting to buy one now they've fired Kris.

That said, they would need to sell a few to cover the crash damage cost!