1 She's female so she'd attract female fans. Look at who girls heroworship. Female tennis players, runners, footballers, swimmers, skiers etc. I reckon that the main reason women aren't into motorsports is that there are hardly any female rolemodels so it is associated with being a 'guy's thing'.
2 She's Italian. The Italians love motorsport but for a long time there hasn't been an Italian rally driver fighting for podiums. There is currently also no Italian brand (which is a shame) and that is not going to change any time soon by the looks of it so she'd get the Tifosi back into rallying.
3 Her being a woman would also give the WRC an edge over F1 where there is almost no chance we'll see a female competitor any time soon.
4 It would be fun seeing her battling with her boyfriend Craig Breen

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